When a designer came in for a review, he would respond with just "yes" or "no" without giving a reason. He insisted on playing a part in corporate policy making.Like Agha, Brodovotich, and Coiner, Golden made enthusiastic use of European ideas in areas of typography, photography and layout. "Golden carried forward the work of Agha and Brodovitch had done in demonstrating that the designer in a corporation must have a role not only in the communication of ideas but in the generation of ideas a swell.
For the typeface he had his staff members George Lois and Kurt Weihs redraw Didot with the simple directive "Make it better!" In 1937 he joined the promotion department of Columbia Broadcasting System as art director where he orchestrated the first corporate identity program for the television station. A street in New York City: a center of American advertising and public-relations firms and a symbol of their attitudes and methods.Ī native New Yorker, Golden honed his skills at Condé Nast under art director M.
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